Dreft Amazing Baby App

Working with a robust UX team, I directed creative starting at the initial concept of what the Dreft app would actually do. Carrying the idea through a pitch deck, storyboards and design, I built the complete UX system, accessible color palettes and upwards of 50 unique illustrations to live throughout the user journey of 9 months. Then, partnered with a PR agency to tap Kevin Jonas (a’la “Brothers”) to market across social channels, as timing was perfect that Nick and his wife had their first baby along the same timeline as app launch. If you’re skimming for results, this product won multiple regional ADDYs and a national ADDY award.