Gilly Hicks

Tiktok influencers Charli & Dixie D’Amelio were brought on as talent for Gilly Hicks fall & winter campaigns. I worked into the intial creative pitch deck, seasonal design storyboards and got hands-on building many of the assets, including a product line of fragrance and body care. Beyond this campaign, I evolved the brand’s style guide to take them through their next steps.