Hollister Cozy-To-Go Campaign

I led the creative direction for this omni-channel campaign including site, paid media, social, email and stores – globally. Heading up initial creative concepts, we paired product as the North Star and Gen Z’s post-pandemic desire to be anywhere but inside their house. I built the pitch deck & presented to the CEO who received it as “Fresh & something we haven’t done before”. For photoshoots I built image briefs based on my design storyboards for each channel and gave in-studio art direction. With an entire team of designers, copywriters & strategists I oversaw every. single. asset. that went out the door. It was pretty awesome.